Stop pretending you know what you are doing Leadership without masks

19,18 €

Isorna Juncal, Head of the Training Team at Intrategia Spain, introduces her debut book, “Stop Pretending You Know What You’re Doing”—a fresh look at leadership that challenges traditional approaches and offers an alternative rooted in empathy, authenticity, and genuine connection with teams.

Drawing on years of experience in workplaces where a lack of purpose and motivation was all too common, Isorna invites leaders to move beyond rigid control and top-down decision-making—and become people who inspire, listen, and bring out the best in their teams.

With a warm, thoughtful voice—and a touch of irony from the cartoon character “Ceo”—the book offers practical insights to help leaders unite their teams, lead with purpose, and build more human, motivating workplaces where people can thrive over the long term.

This book is an invitation to let go of the masks and lead with authenticity. Essential reading for anyone who wants to make a positive, lasting impact within their organisation.

Product Description

You got the title. You got the corner office. Now what?

Most leadership books hand you a checklist. This one holds up a mirror.

Stop Pretending You Know What You’re Doing dismantles the myths that keep managers stuck: the seductive lie that authority equals leadership, that hitting targets means you’re succeeding, and that your team’s silence means they agree with you.

Drawing on behavioral science, real-world case studies, and her own framework, Intrategia, a people-first internal strategy, Isorna Juncal makes a provocative case: the companies that thrive in the twenty-first century won’t be the ones with the best processes. They’ll be the ones brave enough to put people before spreadsheets, empathy before efficiency, and honest self-assessment before corporate posturing.

Across six chapters, you’ll learn why your goals might be crushing the very talent you’re trying to develop, how to personalize your leadership for the humans, not the headcount, in front of you, and why the hardest project you’ll ever manage is yourself.

Along the way, you’ll be joined by CEO, a wisecracking cartoon mascot who says everything your team is thinking but would never tell you to your face.

This is not a book for leaders who have all the answers. It’s for the ones honest enough to admit they don’t.